Strategic Digital Marketing

Dynamic marketing professional with over five years of experience in planning, executing, and optimizing multi-channel campaigns across B2B SaaS, healthcare, and service-based industries. Expertise in crafting customer journeys and developing audience-segmented campaigns while managing programs from inception to detailed reporting. Proven cross-functional collaborator with a strategic mindset and a commitment to high-quality creative output, consistently driving increases in engagement, retention, and pipeline performance. Highly analytical and detail-oriented, adept at balancing overarching strategic goals with hands-on execution to achieve measurable results.

My Portfolio

Here you’ll find examples of my work in digital marketing, social media strategy, and brand storytelling. Take a look around to see how I help brands grow through creative strategy and data-driven execution.

Blog Writing

As part of my work with Trusted Partnerships spanning diverse industries like HVAC, I craft tailored digital marketing strategies that blend creativity with data-driven execution. For WK Mechanical, I provide blog writing services designed to engage homeowners, establish technical authority, and improve local search visibility.

Survivor Utah | Passion Project

Survivor Utah is a fully self-produced reality competition series inspired by the CBS show Survivor. I created, organized, hosted, filmed, and edited the entire project from concept to completion. What started as a passion project became an exercise in storytelling, production design, and event management. This series reflects my ability to bring big ideas to life independently, balancing logistics, direction, and post-production to deliver an immersive, entertaining experience.

On-Camera Work

This collection highlights my ability to speak confidently and authentically on camera. From marketing explainers and social campaign features to brand storytelling and promotional videos, these clips showcase my versatility as both a communicator and creative professional. Whether delivering strategic insights, presenting brand messaging, or connecting directly with audiences, I focus on clarity, tone, and engagement to bring every message to life.

Video Content

Storytelling through motion has always been one of my favorite ways to bring a brand’s message to life. Whether I’m crafting a short-form recruitment clip, a product highlight, or a brand storytelling reel, I focus on pairing strong visuals with purposeful messaging.

My video work spans a variety of industries and styles. from healthcare staffing campaigns for Epic Staffing Group to lifestyle and educational content for Curicyn. Each piece is designed to engage its audience, strengthen brand identity, and drive measurable results across digital platforms.

B2B Emails

This chart shows how Curicyn’s B2B email campaigns performed compared to industry averages. Our emails averaged a 29% open rate and a 5.2% click rate, both well above typical B2B benchmarks (24% and 2.5%, respectively).

These results came from a clear strategy: strong audience targeting, practical subject lines, and no-nonsense messaging that focused on what matters to retailers and animal care professionals.

This performance helped shape future content and supported Curicyn’s role as a trusted partner in the animal wellness space.

Epic Staffing Group

Epic Staffing Group is a national network of specialized staffing companies serving the healthcare and life sciences industries. Their divisions support hospitals, clinics, and research organizations with mission-critical staffing solutions in areas such as travel healthcare, government healthcare, life sciences, diagnostics, physician services, and special education.

As Social Media Manager, I oversaw digital strategy and content creation across multiple Epic brands, developing cross-channel campaigns, managing brand storytelling, and driving measurable growth in engagement and audience reach. My work focused on unifying each brand’s voice while tailoring messaging for diverse audiences, ensuring every campaign aligns with Epic’s mission to connect top-tier talent with life-changing opportunities.

Curicyn

Curicyn is an American-made animal wellness brand that provides fast-acting, multi-species wound and skin care solutions for pets, livestock, and working animals. Their products are trusted by veterinarians, retailers, and animal owners nationwide to support healing and promote long-term health.

For Curicyn, I lead content strategy and copywriting across email, blog, and social platforms—crafting clear, compassionate messaging that highlights product benefits, seasonal safety tips, and mission-driven storytelling to engage both B2B and B2C audiences.

TJ Branding

TJ Branding is a bold, family-owned marketing agency that blends big-agency strategy with small-business heart. Known for its no-B.S. approach, TJ Branding helps clients build brands that convert, offering services like brand strategy, visual identity, content creation, social media, and integrated campaigns. The agency is especially focused on driving measurable results for small to mid-sized businesses ready to grow.

I create and manage social media content, blog posts, newsletters, and campaign strategy for TJ Branding and its clients. My work aligns with the agency’s confident, straight-talking voice, designed to cut through noise, spark curiosity, and drive action. I help position the agency as both relatable and results-driven, supporting brand growth through content that’s creative, strategic, and performance-minded.

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Organizations I’ve Contributed To

Trusted Partnerships

I’ve partnered with a diverse range of brands to craft tailored digital marketing strategies that blend creativity with data-driven execution. My work spans industries including healthcare staffing, life sciences, fintech, HVAC, and wellness, helping each client strengthen their brand presence, engage their audiences, and achieve measurable growth.